The New Standard Verified Company

The New Standard is a full-service public relations and marketing communications agency headquartered in São Paulo, Brazil, with operations extending across eight Latin American countries. We specialize in assisting international and multinational organizations in establishing and expanding their market presence throughout the region. Our team is composed of expert strategists with deep experience in navigating the specific cultural, regulatory, and business landscapes of Latin America.

We provide fully integrated communication solutions that prioritize measurable business outcomes. Our methodology combines traditional public relations with data-driven digital marketing to connect brands effectively with their target demographics.

Our core capabilities include:

• Public Relations & Media Relations: We develop comprehensive strategies to manage corporate reputation, secure coverage in tier-one media outlets, and facilitate executive interviews across print, digital, and broadcast channels.

• Crisis Communications & Training: We offer proactive crisis planning and rapid response protocols to protect brand equity during adverse events. This includes specialized media training to prepare executives for press interactions.

• Digital Content & SEO: Our internal creative studio produces SEO-optimized web content, video assets, graphic design, and HTML email campaigns that drive traffic and lead generation.

• Social Media & Influencer Management: We handle content creation, community management, and the vetting of influencers to ensure regulatory compliance and authentic engagement.

• Events & Brand Activations: We provide end-to-end production for corporate events, trade show support, and "phygital" consumer activations that merge physical presence with digital amplification.

• 360º Advertising Campaigns: We execute full-scale campaigns across television, radio, outdoor media, and digital platforms.

• ESG Communications: We assist organizations in defining and reporting on environmental, social, and governance initiatives.

The agency is led by seasoned industry veterans. Christopher Suttenfield, Director of Business Development, brings international experience working with brands such as Sony, Nissan, and the UN. Thiago Carneiro, Client Servicing Director, offers deep regional expertise, having advised major brands including Colgate, Bayer, Itaú, Budweiser, and Petrobras.