The New Standard Verified Company

The New Standard is a leading public relations and marketing communications agency helping global brands grow their footprint across Latin America. With a presence in eight countries, a team of expert strategists, and a deep understanding of multicultural markets, The New Standard designs fully integrated campaigns that generate measurable impact, not just impressions.

Built on decades of experience in public relations, marketing, advertising, and digital media, TNS specializes in connecting brands to media, influence, and reputation through bold, creative, and data-driven communication strategies.

Whether launching a product, handling a PR crisis, activating influencers, or producing a 360° campaign across television, radio, outdoor and digital; TNS is where international ambition meets Latin American expertise.

Our Core Expertise
Our services:

• Public Relations: We develop custom strategies to build trust, enhance visibility, and shape reputation across print, digital, and broadcast.

• Crisis Communications: We respond with clarity and speed during adverse events to protect brand equity and ensure stakeholder confidence.

• Media Training: We prepare executives and spokespeople with the tools, techniques, and confidence to shine during interviews and press interactions.

• Social Media & Influencers: From content calendars to real-time engagement and influencer outreach, we help brands create meaningful digital connections with their target audience.

• Digital Content: Our creative studio delivers SEO-optimized websites, branded graphics, videos, HTML email campaigns, and more.

• 360º Campaigns: TNS designs and executes full-scale advertising campaigns across traditional and digital platforms, including media planning and broadcast production.

• ESG Communications: We help brands define and promote environmental, social, and governance initiatives in measurable ways.

• Events & Brand Activations: From large-scale corporate events to share-worthy street activations that bring your message to life.

• Marketing Strategy: With data-led planning and creative execution, our campaigns are engineered for results.

Who We Are
TNS was founded by seasoned communications experts with decades of experience serving global brands across international markets:

• Christopher Suttenfield, Director of Business Development, previously worked with brands like Sony, Nissan, and the UN.

• Thiago Carneiro, Client Servicing Director, has advised brands like Colgate, Bayer, Itaú, Budweiser, and Petrobras.