The Kingmakers Verified Company

The Kingmakers is an insights-led strategic consultancy.
But what is a kingmaker anyway? Historically, a Kingmaker would use their influence to bring leaders to the throne. Today, and in our world, that means bringing leaders to power through insight and influence.

Who do we work with? We work primarily with brands, founders, and organisations needing to make better decisions by getting closer to how people actually think, feel, behave, and experience the world around them.

Founded by Lara Burn-Heyer: a researcher with senior experience at Kantar, TNS, Millward Brown, and GfK, as well as boutique consultancies. With The Kingmakers she brings two decades of human understanding, cultural intelligence, and strategic synthesis to bear on the problems that matter most to growth-stage and established organisations alike.

The work draws on research and insight to build cultural analysis, brand strategy, and behavioural understanding into decisions that actually hold. But honestly, the methodology is never the point. The point is better strategic perception — the ability to see clearly when complexity, fragmentation, and change make clarity hard to find.

Quite simply: most organisations don't have an information problem. They have a perception problem. Data, dashboards, and internal assumptions have replaced genuine proximity to people. The Kingmakers exists to close that distance.

Our services span six core territories: Human Understanding, Cultural Intelligence, Brand Clarity, Trust Diagnostics, Strategic Foresight, and Thought Partnership.

• Human Understanding

• Cultural Intelligence

• Brand Clarity

• Trust Diagnostics

• Strategic Foresight

• Thought Partnership