The Heading Verified Company

The Heading is a Shopify design and development studio for brands that want their website to sell, not just look good. We are headquartered in Dubai, with our design and engineering team in Lucknow, India, and we work with D2C and B2B brands across the GCC, India, the UK, the US and Australia.

Most of our clients come to us at one of three moments: launching a first online store, outgrowing a theme that no longer fits the business, or watching traffic grow while sales stay flat. In each case we begin the same way. We study the category and the competition, map how a first-time visitor actually moves through the store, and design every page around the decision that visitor needs to make. Conversion is planned from the first wireframe rather than added after launch.

How we can help

• Shopify and Shopify Plus stores: theme-based or fully custom builds, custom apps, Shopify Functions and checkout extensions.

• Replatforming: migrations from WooCommerce, Magento, Wix and BigCommerce, with SEO redirects mapped.

• Conversion rate optimisation: funnel audits, CRO-led redesigns, page speed work and GA4, Tag Manager and Meta Conversions API tracking.

• Growth: SEO and AI search visibility, Google and Meta advertising, and Klaviyo email and retention programmes.

• Brand and content: brand identity, website copy, Amazon Brand Stores and A-plus content.

• Ongoing care: maintenance, QA and fractional CTO, CMO and CRO support.

We also build on Webflow, Framer, WordPress and WooCommerce when those platforms suit the brief better than Shopify.

Who we work with

Our portfolio spans jewellery and luxury, gourmet food, beauty and wellness, fashion and home care, with more than 100 brands served over the past four years. Recent work includes stores for Colavita India, Aurika, Divas Mantra, Kolan, Fragata India, Haappy Herbs, Oleum Cottage, Silviya and La Vieja Fábrica India.

We put you above the fold.