SEO1 Verified Company

Search has changed more in the last two years than in the previous decade. SEO1 is an Estonian SEO agency built for that shift — combining classic technical SEO with off-site brand building, multilingual content, and a working understanding of how large language models surface and recommend brands.

Founded by Marten Saar, an SEO practitioner active since 2008 and widely considered Estonia's leading specialist in the field, SEO1 works at the intersection of two worlds: the agency runs its own affiliate and e-commerce properties in iGaming, finance, and consumer electronics, and at the same time consults for clients across the Baltics, Nordics, and broader Europe. That dual identity matters — every recommendation given to a client has been proven in live, competitive SERPs first.

The work is broad: full technical audits, internal linking architecture, Core Web Vitals, hreflang and canonical setup, content pruning using GA4 and Search Console data, link acquisition that prioritizes relevance over metrics, and AI search optimization (also called GEO) for ChatGPT, Claude, Gemini, and Perplexity. SEO1 also runs structured SEO training — workshops, courses, and webinars for in-house teams who want their own people to think about search the right way.

Engagements typically start with a diagnostic audit and a prioritized roadmap, then move into execution and monthly reporting. Reports are KPI-driven and free of "we did SEO things" filler. Clients see traffic, rankings, AI visibility, and the next concrete actions — not a slide deck designed to sound impressive.