Scott Labz, LLC Verified Company

Scott Labz is an independent analytics and digital consultancy based in Bloomington-Normal, Illinois. The work is organized around a Measure, Build, Improve framework: get the data layer instrumented correctly, build the web and application infrastructure it depends on, and use both together to inform decisions instead of just reporting on them.

Services span analytics implementation, measurement strategy, data quality, and dashboard reporting on the measurement side; web and application development and digital infrastructure on the build side; and advertising campaign management and media buying on the growth side. The same person who sets up the tracking is the one building the site it runs on and managing the budget it informs - which keeps the three from drifting out of sync the way they do when they're handled by separate vendors.

Client relationships tend to run long. One engagement dates back to 2008, and the work with the official online retailer for University of Iowa Athletics has continued since 2016 - the kind of tenure that comes from recommending what actually fits a client's situation, not what's easiest to resell.

Scott Labz holds BBB Accreditation (A- rating) and is a member of the McLean County Chamber of Commerce.

Weighted toward web/app dev and advertising a bit more than the Agency Spotter version, since that's closer to what TechBehemoths' audience is browsing for. Say the word if you want it pushed nearer 1,600 — I'd add a paragraph naming specific services in the dashboard/data-quality work rather than padding what's already there.