Riley Summers Marketing Group Verified Company

Riley Summers Marketing Group helps home services companies turn search demand into booked work. We work with HVAC, plumbing, roofing, pest control, pool service and other trades where the phone call is the sale, and we build every campaign around the jobs an owner actually wants more of.

What we do

• Google Ads management

• Local Services Ads

• Local SEO and Google Business Profile visibility

• Service-specific landing pages with call tracking and custom forms

• Conversion tracking tied to calls and booked jobs

How we work
Most agencies report clicks, impressions and lead counts. We evaluate performance on client acquisition cost: what it took to put a paying customer on the schedule. Budgets are planned for the year and allocated by season, so spend rises with demand and pulls back when it drops.

You own everything. Ad accounts, tracking and data stay in your name, and ad spend is billed directly to your business. Our management fee is flat each month and doesn’t climb as your budget grows, so our advice on spend is never tied to our revenue. Paid search engagements carry a 60-day out.

Who leads it
Founder Mark Riley has spent more than 15 years in search marketing. He has managed over $70 million in digital ad budgets and led SEO programs that ranked first for hundreds of competitive terms and generated tens of thousands of leads. You work with him directly, not with a junior account manager.

Where we work
We’re based in Jupiter, Florida and work with home services companies across Florida and beyond. We prefer to meet in person and are glad to do so throughout Palm Beach, Martin, Broward and Miami-Dade counties.