When the team from Breathless Nomad approached the WritersHand Studios team, they didn’t know what to expect, but they knew what they didn’t want and what their immediate challenges and concerns were. What they had was a brand that had already existed for only a year in a niche market that already had some steep competition. They initially approached our team for some assistance with their SEO (Search Engine Optimization) needs, but the brand itself needed a lot more than just improving their SEO. They needed a new visual narrative and a brand experience their customers would love. What was important to them was that whatever we did, it had to communicate the brand’s messaging without eluding to something or services that the brand simply does not offer to customers. Additionally, the brand had to differentiate itself from its competitors in a unique way. To achieve this, we had to look at the brand holistically, from the brand identity and visual brand assets to the business services and product offerings and how they are marketed.

We decided that it’s best to start from the beginning and take a look at the brand identity and perhaps refresh the logo slightly. To our surprise, the Breathless Nomad team advised us that they were not 100% happy with their logo and that, in fact, their logo was not unique and authentic. We simply had to scrap the original logo. Additionally, the structure of the existing website did not offer an engaging user experience and did not align with the ethos of the brand. Upon further inspection of the UX and UI, we realised that the former web developer(s) did not map out the content in the best interests of the brand. We had to redesign the entire website and rebuild it on an improved framework.

The brand identity came together beautifully and communicated the emotive message that the client was looking for – adventure! This iconography was paramount to the success of the brand messaging and pulled the visual narrative together in a unique way. Now that the brand elements were finally approved, it was time for us to move on to the application – starting with the website. Look out for Phase 2 of this project, which we’ll be sharing later this week.

Once we established the new brand identity, mapping out the online experience for the brand was easy, since we now had direction over what the UX and UI should be like, and by applying our expertise in Experience Design and Accessible Design we crafted a unique website for them.

WritersHand Studios

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