Overview:

Kensington Laboratories, LLC's website lacked structured website indexing, which is considered to be one of the most important elements for brand establishment. The website needed engaging and innovative content to speak to its target audience and to deal with issues concerning the usage of repetitive keywords and language redundancy on the website.

Objective:

The objective was to do a well-researched market analysis and look for competitors who were leading the market. Also, we had to do a detailed breakdown of their keywords, content strategy, link-building strategy, social media content, timing, etc. We had planned to review all the leading competitors and understand their strategies to identify what works best for the brand. Apart from that, we had to research for the most engaging content for this industry. Our experts researched relevant related websites for potential link-building outreach.

Defining Brand Strategy
Creative Content Generation
Target Market Research

Strategy:

As Kensington Laboratories, LLC embraced the new brand personality, the need to put in effort toward redesigning the website began. The initial step was to rethink the website information structure with a more human-centered design. Our experts worked to make the website search engine user-friendly and fixed all site-related issues.

Technical SEO
Targeted Keyword Research
Meta Creation
Alt Text Optimization
Content Optimization
Off-Page Promotion
Increased Quora-Engagement
Guest Blogging

Current Ranking & Other Metrices:

34 keywords are ranking on top search results (page 1) of Google
4 keywords are ranking on page 2 of Google
Not even a single keyword is above 50 search results
A total of 77 keywords are ranking on Google
URL rating of the website is 38/100 as of now
The total number of links from other websites is 2.32K

Final ROI for Kensington Laboratories, LLC

Our result-oriented professionals at Woosper supported Kensington Laboratories, LLC, during their journey to develop an amazing market presence. In 6 months of solving technical and other challenges, there was a significant improvement in keyword rankings along with a tremendous increase in traffic post-fixing technical SEO elements.

The organic ranking has improved by 200% in the past six months
Total revenue coming from organic sources has improved by 245% in the past six months
Organic growth has helped the client to cut down the PPC budget by around 80%
We are now listed on almost all major tech site

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