Client Background

A leading D2C food-tech brand in India has grown into one of the most prominent players in the online fresh food and meat delivery space. Operating across major metropolitan cities and several emerging markets, the company follows a fully integrated supply chain model to ensure quality and consistency from sourcing to delivery.

As one of the fastest-scaling digital platforms in the sector, it generates a substantial volume of operational, customer, and sales data every day. This continuous flow of information offers strong potential for improving forecasting, optimizing inventory, enhancing customer experience, and streamlining overall business performance.

Challenges

Despite rapid growth, Client struggled to make data-driven decisions due to:

Fragmented Data Sources: Customer, order, and supply chain data were stored across multiple platforms.

Lack of Unified Insights: Leadership lacked a 360° view of daily metrics such as traffic, orders, and campaign performance.

Customer Retention Difficulties: Limited visibility into new vs. repeat users made it hard to design targeted loyalty programs.

Operational Inefficiencies: Forecasting demand and optimizing supply chain cycles across multiple cities was error-prone.

Solutions

Wisecor Transformation provided Data Consulting Services to help Client modernize their data strategy:

Data Assessment & Strategy – Conducted a data maturity assessment and identified gaps in reporting and governance.

Unified Data Framework – Consolidated siloed data sources into a centralized architecture for consistency and accessibility.

Consulting for KPIs & Dashboards – Defined critical KPIs (e.g., customer retention rate, city-wise order trends, campaign ROI) and advised on dashboard structures.

Forecasting Readiness – Built a consulting roadmap for predictive models to improve demand forecasting and supply chain visibility.

Governance Guidelines – Recommended best practices for scalable reporting, data security, and compliance.

Wisecor Transformations

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Communication