Problems encountered

Priveo Santé wanted to boost its online visibility, particularly for specific services such as mental health, medical check-ups and emergency consultations. The main objective was to capture a targeted audience and increase the volume of appointments booked online.

Solution provided

We implemented a Google Ads campaign, targeting strategic keywords and specific regions to maximize performance.

Results :

Total clicks: 23,293.
Impressions: 309,000.
Overall conversion rate: 4.77%.
Average CPC: $0.92.
Average cost per conversion: $19.37.
Total conversions: 1,112 (online appointments, service registrations).

Benefits for the company :

Increase in online appointments: Over 1,112 conversions, reflecting strong engagement with target users.

Optimized advertising cost: competitive CPC of $0.92 and cost per conversion of $19.37.

Better landing page performance :
- Équipe Gabrielle Deschamps" page: 10.95% conversion rate.
- Contact us" page: 7.43% conversion rate.
Improved local visibility: Keywords such as "clinique privée Laval" and "évaluation TDAH adulte" generated significant results.

Strategy deployed

Geographic targeting: services highlighted in the main cities covered by Priveo Santé.

Service segmentation: Campaigns dedicated to flagship services, such as mental health, check-ups and ADHD assessments.

Use of text and display ads: Clear messages with direct calls to action (e.g. "Book an appointment now!").

A/B testing: Optimization of ads and landing pages to maximize conversion rates.

What we have achieved

Creation of text ads targeting strategic keywords (e.g. "Clinique privée Laval - Emergency services available!").

Use of ad extensions (e.g. links to specific service pages).

A/B tests for ad titles and descriptions.

Highlighting differentiating services, such as ADHD assessments and telemedicine consultations.

Web Tonic

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Budget

Quality

Schedule

Communication