When South Wales Demolition first came to us, they were facing the same problem many established businesses encounter: they had a solid reputation offline but their online presence didn’t reflect the scale, professionalism, or credibility of their work. Potential clients searching online for demolition contractors in Wales were either not finding them at all, or clicking away after a poor first impression. They knew they needed a website that matched their expertise — and they needed SEO that would put them on the digital map. That’s where W&P Marketing stepped in.

The Challenge

South Wales Demolition is a trusted name in the region. Their experience in demolition, strip-outs, site clearance, and waste management is extensive, but their old website didn’t show it. It was dated, difficult to navigate, and almost invisible on search engines.

The challenges they faced included:

Outdated web design that made the business look smaller than it was.

Poor mobile experience, which was costing them leads — especially from site managers and developers searching on-the-go.

Low search visibility, meaning competitors were appearing higher for local demolition searches.

No clear calls-to-action (CTAs), so even when people did land on the site, they weren’t contacting the company.

South Wales Demolition needed more than a facelift — they needed a site that would bring in business.

Our Approach

At W&P Marketing, we believe every web project starts with listening. We sat down with the South Wales Demolition team to understand their services, their audience, and what sets them apart from other demolition contractors in Wales.

From there, we developed a two-part strategy:

A complete web design overhaul to modernise their online presence.

An SEO campaign to ensure they showed up for the searches that mattered most.

Step 1: Modern Web Design

We redesigned their website from the ground up, focusing on three key areas:

Professional visuals: We introduced a strong, bold look that reflected the power and scale of demolition work. Clean layouts, striking photography, and consistent branding helped convey authority and trust.

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