Keyword Research : I conducted extensive keyword research to identify low-competition keywords relevant to the minivan rental service industry. I also analyzed the keywords used by competitors.

If you don't use Semrush or Ahref, the next best and easiest way to find the right keywords is the Keyword surfer extension. When you enter a keyword in the search, a table will appear on the right side showing the different keywords that people are searching for.

On-Page Optimization : We optimized the website's title tags, meta descriptions and content to include identified keywords using the Yoast plugin. We also added internal links and optimized website navigation to improve the user experience.

Off-Page Optimization : We developed a comprehensive link building strategy to obtain relevant backlinks from travel and tourism industry sources. We also optimized the Google My Business profile to improve local search visibility. You should definitely not underestimate the Google My Company profile because it is a very good way to make yourself more visible in Google search. At this point, I would also mention the importance of reviews. Google reviews on your Google my business profile contribute to SEO performance, that is, the more reviews you have, the more visible your company is when someone searches for products or services related to your company.

Content Marketing : We developed a content marketing strategy to create quality posts related to the minivan rental industry. These posts were optimized for low competition keywords.

Results

After implementing the above changes, we monitored website traffic and booking numbers for three months. Within the first two months, the website started appearing on the first page of Google search results with several targeted keywords. By now we can say that the page has grown a lot and the page appears in the top 5 search results on the front page with several keywords.

Upspace Digital OÜ

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