Seven Senders (”7S”) aims to revolutionize the logistics tech space across Europe, and wanted to take their innovative delivery solution beyond its borders. To make this possible they turned to Tribe China for an integrated communications strategy that would help them gain traction in one of the world's largest e-commerce markets – China. With a blend of strategic PR and social media approaches, 7S is now making waves as it continues on its mission toward global expansion.

Our Approach:

To aid 7S in its venture into the unfamiliar Chinese cross-border e-commerce space, we constructed an "attack plan" with our expertise and backed by comprehensive research. Having compelling local messaging is critical to the success of the communications program. Rather than a generic approach to messaging, we crafted a customized narrative tailored to its local audiences that addressed their needs without distancing itself from 7S' global message. Understanding that trust is paramount for success in the cross-border logistics sector, our messages emphasized reliability while highlighting its commitment to Chinese customers and technology innovations.

We developed a targeted media strategy to introduce 7S businesses to the Chinese media and their target customers. Our efforts quickly resulted in a major interview opportunity with top tech media for the company’s global executive. The first interview was a huge success and the news story quickly went viral on WeChat, with 10k views just hours after it was published. Our team utilized this momentum to garner additional media coverage through localized global content and expert insights collected from subject matter expert interviews. These media coverages served as a solid foundation to establish 7S as a credible expert and reliable business partner in the industry.

We also developed an effective social media strategy for 7S, to reach and engage Chinese cross-border sellers. With 80% of the content focusing on informative European logistics market education and relevant news & policies, as well as 20% pertaining to their solutions, our editorial plan also included visually appealing infographics and posters specifically designed to adhere to local social media user preferences while still keeping true with 7S' branding distinctiveness.

Tribe China

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Communication