Performance enhancement for a US-based PC parts seller

E-commerce improvement with the goal of increasing the stability, performance, and SEO indexes for our client Titan Rig.

'The website’s much more stable. We had a Google page speed score of 13 for mobile and 25 for desktop after about two months’ worth of work. Amasty was able to get the desktop as high as 94 at one point, which is amazing. We’ve seen a significant improvement in our overall traffic, and the website has been better equipped to handle it', – VP of Sales, TitanRig.

Challenge

TitanRig approached us with a performance audit request, stating that their website was highly unstable, and their conversion rates were low. They had been attempting to drive more paid traffic to their site, but it wasn't converting well due to extremely slow loading times, ranging from 12 to 25 seconds for a page to fully load.

Solution

We proposed beginning with a comprehensive performance audit to outline specific action points for improving the overall website performance and the loading speed of specific steps. We then prioritized the tasks in alignment with TitanRig's business goals and began working on the improvements.

Results

As a result, the overall website performance increased to be in the green zone of Google Page Speed insights, and the loading speed have improved by 6.5 time on average. Some pages started loading within 1.5 seconds while they loaded for over 20 seconds before.

Conversion rates and overall sales have improved significantly, 30% increase within the first 3 months and the dynamics are still positive, which allowed Titan Rig to invest more into further e-commerce improvements and new feature releases.

Transform Agency LLC

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