Background: Henry Schein Co., Ltd., a Fortune Global 500 company, is the largest global distributor of dental equipment and supplies.

Challenge: After initial success in China and Thailand, Henry Schein aimed to expand its digital-driven B2B eCommerce platform in Southeast Asia, specifically Singapore and Malaysia.

Service & Solution: By developing a globally unified back end and a fully localized UX/UI for the Singapore and Malaysian markets on Adobe Commerce, TMO helped Henry Schein easily expand operation within Southeast Asia with advanced B2B procurement functionalities.

Market Entry Strategy: Developed a framework to facilitate Henry Schein’s entry into Southeast Asian markets, ensuring compliance with local regulations and understanding regional market dynamics.
Channel Setup: Customized eCommerce sites for Singapore and Malaysia to meet local requirements while maintaining a unified global management system. This included:
- Digital Transformation Workshops
- Localization, Payment, Logistics, & Social Consultancy
- UX Research & Design for B2B Customer Experience
- Omni-channel Customer Experience
- Integration with Henry Schein's Infrastructure
- Full Singapore Data Compliance
- Private Cloud Data Hosting
Digital Marketing & SEO
- Digital Campaigns
- SEO Optimization
Strategic Services
- Mobile Optimization
- Data Management
- Digital Transformation

TMO Group

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