Project Goal: To enhance Bath Savvy's email marketing automation using Klaviyo, resulting in increased customer engagement, improved retention, and higher conversion rates.

Project Objectives:

Welcome Series Optimization: Design a captivating welcome email series for new subscribers, introducing Bath Savvy's brand story, product range, and exclusive offers to drive initial engagement and purchases.
Abandoned Cart Recovery: Implement an effective abandoned cart email sequence to recover lost sales by reminding customers of their forgotten items and incentivizing them to complete their purchase.
Post-Purchase Engagement: Develop a post-purchase email flow to nurture customer relationships, gather product reviews, offer personalized product recommendations, and encourage repeat business.
Customer Segmentation and Targeting: Utilize Klaviyo's segmentation capabilities to create targeted email campaigns based on customer behavior, demographics, and purchase history, delivering personalized content that resonates with each segment.
Automated Product Promotion: Set up automated email campaigns to promote new product launches, highlight bestsellers, and announce special offers, driving product discovery and sales.
Performance Monitoring and Optimization: Continuously monitor key email marketing metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement and optimize campaign performance.

Project Timeline:

Phase 1 (Weeks 1-4):
- Project kickoff and requirements gathering
- Audit existing Klaviyo setup and email flows
- Develop a comprehensive automation strategy
- Design and build new email templates
Phase 2 (Weeks 5-8):
- Implement welcome series, abandoned cart, and post-purchase flows
- Configure customer segmentation and targeting rules
- Set up automated product promotion campaigns
Phase 3 (Weeks 9-12):
- Testing and quality assurance
- Launch automated email flows
- Monitor campaign performance and gather data
Phase 4 (Ongoing):
- Analyze performance metrics and identify areas for optimization
- Conduct A/B testing to refine email content and subject lines
- Continuously improve automation strategy based on data insights

Project Deliverables:

Fully implemented and optimized Klaviyo email automation flows
Engaging and effective email templates for various campaigns
Comprehensive documentation of automation setup and best practices
Regular performance reports with actionable insights

Project Success Metrics:

Increase in email open rates and click-through rates
Reduction in cart abandonment rate
Growth in customer lifetime value
Improved conversion rates and sales revenue

Project Team Roles and Responsibilities:

Project Manager: Oversee project execution, ensure timely completion, and manage communication with Bath Savvy.
Email Marketing Specialist: Design and develop email templates, configure automation flows, and optimize campaign performance.
Data Analyst: Track and analyze key metrics, provide data-driven insights, and support optimization efforts.

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