About Gangothri School

Gangothri School is a well-established educational institution in Bangalore known for its quality education and holistic approach to student development. The school caters to students from pre-primary to high school, emphasizing academic excellence, extracurricular activities, and character building.

Project Overview

Gangothri School approached us with a need to strengthen its online presence and attract more admissions through digital platforms. The school aimed to reach a wider audience, showcase its unique features, and establish itself as a top choice for parents in Bangalore.

Objectives

Increase brand visibility in Bangalore's competitive educational sector.
Drive traffic to the school’s website.
Improve engagement on social media platforms.
Generate quality leads for student admissions.

Strategies Implemented

Search Engine Optimization (SEO):
- Optimized the website for local SEO with keywords like "best schools in Bangalore" and "Gangothri School admission."
- Improved page load speed and mobile responsiveness to enhance user experience.
- Built high-quality backlinks from educational directories and blogs.
Social Media Marketing:
- Created engaging content showcasing the school’s infrastructure, faculty, events, and student achievements.
- Ran targeted campaigns on Facebook and Instagram to reach parents in Bangalore.
- Increased followers and engagement through regular posts and live sessions.
Pay-Per-Click (PPC) Advertising:
- Designed Google Ads campaigns targeting keywords related to school admissions in Bangalore.
- Implemented geotargeting to focus on nearby residential areas.
Content Marketing:
- Published informative blogs on parenting, education tips, and student success stories.
- Shared testimonials from parents and alumni to build trust and credibility.
Email Marketing:
- Sent personalized email campaigns about admission deadlines, open house events, and achievements.

Results Achieved

Website Traffic: Achieved a 70% increase in organic traffic within 6 months.
Social Media Engagement: Grew social media followers by 150% and achieved an average engagement rate of 8%.
Leads Generated: Generated 200+ quality leads for admissions during the campaign period.
Brand Awareness: Established Gangothri School as a top-ranking institution on Google for local searches.

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