Introduction

iNFINITY Mega Mall is a leading Bangladeshi designer lifestyle brand popular for celebrating the essence of classic & cool style with a massive geographical presence. It provides world-class fashion accessories for all ages males, females, and kids.

Objective and Goals

iNFINITY Mega Mall aimed to achieve the following objectives through its digital marketing campaigns:

Increase online sales by 30% during the campaign period.
Raise brand awareness and reach a wider audience.
Maintain a return on ad spend (ROAS) of at least 500%.
Increase visitors in physical stores to boost store sales.
Drive quality traffic to the website, particularly the product pages.

Strategies and Execution

Market Research & Analysis: As part of the Digital Marketing campaign market research is conducted using all available tools and data that helped make a proper buyer persona to reach the targeted audience.

Social Media Engagement: The brand maintains an active presence on various social media platforms, including Instagram and Facebook. We planned to reach the audience with dynamic strategies. As a result, they saw 797.5% more Facebook page likes, 886.7% more Facebook page visits, and 332.3% more Instagram profile visits within a year.

Video Content
Audience Segmentation
A/B Testing
Dynamic Ads
SMS & Email Marketing
Conversion Rate Optimization
Google Display & Video Campaigns

Results and Outcomes

Online Sales: The campaign surpassed expectations with an unexpected difference- a 113% increase in net online sales during the campaign period. Besides, there was a 110% increase in order numbers, a 131% increase in product sales, and a 166% increase in product variation sales.

Brand Awareness: iNFINITY’s brand visibility significantly improved, evidenced by a 281% increase in Facebook reach, and a 25% increase in branded searches on Google.

Website ROAS: The campaign maintained an impressive ROAS of around 1000% on the website, indicating that for every dollar spent on advertising, iNFINITY Mega Mall earned $10 in revenue.

Website Traffic: We use Google Analytics to track the number of visitors, their behavior, and conversion rates. Analytics reports show that during our campaign period, our client saw an increase of 61.3% in total users and 55% in new users on their website.

Conclusion

iNFINITY Mega Mall’s successful digital marketing campaign showcased the power of perfect strategy, using data, email campaigns, audience segmentation, and targeted advertising.

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