Client: Carry & Beyond
Industry: E-commerce (Multi-category online marketplace)
Project Duration: January 2025 – April 2025
Agency: Sujala Tech Ventures

Project Overview:

Carry & Beyond is a Bangladesh-based e-commerce platform offering a wide range of lifestyle, electronics, and home essentials. They approached Sujala Tech Ventures with a clear goal — to modernize their online store, increase their visibility on search engines, and improve their digital ad performance. Though the business had a loyal customer base, they struggled with low organic traffic, inconsistent branding, and underperforming ad campaigns.

Key Challenges:

Outdated website layout with a poor mobile experience
Low search visibility across important product categories
Ad campaigns with high costs and low returns
No clear brand message or product positioning strategy

Our Approach:

1. Website Redesign and UX Optimization
We redesigned Carry & Beyond’s website with a modern, mobile-first approach. The updated layout made it easier for users to browse by category, apply filters, and complete purchases. We also improved loading speed and ensured seamless checkout functionality.

2. SEO Strategy and Content Development
Our team carried out in-depth keyword research across their key product lines. We optimized category and product pages and implemented a content strategy focused on helpful guides and blog posts to drive organic traffic.

3. Google Ads Campaign Revamp
We rebuilt their search and shopping campaigns, focusing on high-performing keywords and optimizing budgets toward top-selling categories. Conversion tracking was improved to ensure better reporting and ad spend efficiency.

4. Brand Messaging and Content Design
To help build trust and recognition, we refreshed Carry & Beyond’s messaging, aligning it with their value proposition — affordability, convenience, and customer care. We created branded visuals and copy for social media and ads to maintain consistency across channels.

Results After 3 Months:

Organic traffic increased by 165%
2.9x return on Google Ads spend
54% increase in completed checkouts
Bounce rate reduced by 25% on mobile devices
Ranked on Google’s first page for 12+ category-specific keywords

Sujala Tech Ventures

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