Unleashing the Magic - The Hunchback of Notre Dame

Gary and Colin reached out to discuss ‘increasing brand awareness of BOC’, however, as we delved deeper into our discussions, it became clear that there was a more pressing motivation behind our meeting. BOC had set an ambitious goal to sell out all six shows scheduled at the Grand Opera House in less than 6 months.

A Bold Endeavour at the Grand Opera House

It's a brave thing to do to book the Grand Opera House for a week-long run of shows when you're a local amateur musical theatre group. Especially when you need to sell over 85% of tickets to break even in the middle of a cost-of-living crisis. Selling tickets in the darkness of winter when people were recovering from the financial hit of Christmas and rising energy costs was never going to be easy.

Crafting a Marketing Campaign on a Proper Foundation

It's braver still to make the decision to invest in an agency to support you in this challenging goal. So a heartfelt thank you to Belfast Operatic Company for putting their trust in us and to our team who through a mix of digital marketing, advertising, public relations and radio advertising were able to not just hit the goal but to exceed it.

Through a comprehensive blend of digital marketing, targeted advertising, strategic public relations, and impactful radio campaigns, we not only achieved the set goal but surpassed it. Together, we created a marketing campaign that resonated with audiences and inspired them to experience the enchantment of The Hunchback of Notre Dame.

Our agency became deeply integrated within the BOC team, working closely together to ensure every aspect of the marketing campaign was executed flawlessly. We celebrated the power of collaboration and witnessed the remarkable results it can yield.

Radio advertising on U105 and Q Radio
Improved event page on the BOC website
Radio interviews on multiple local stations
Paid social media advertising
Organic social media posting
PR photoshoots and Press releases
Lead performers and members of BOC interviews across local press
Creating behind the scenes videos
Engaged and invited the media to review opening night

Stats

85% ticket sale goal exceeded
Over 1.2million impressions on social media for Hunchback of Notre Dame Campaign
7000 new visitors to their website
100% increase in time on the Hunchback show page on the BOC website - they were now engaging their potential customers.

Stenson Wolf

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