HMI, a hospital group in Singapore and Malaysia, recognised the increasing demand for digital health in Southeast Asia. They saw this as an opportunity to embark on a digital transformation initiative and become a leader in digital patient services. HMI sought to modernise its hospitals by creating and enhancing its patientcare digital applications to attract new patients and retain existing patients and retain existing ones.

A shared understanding of existing patient experience

User research brought technicolour clarity to HMI’s existing patient experience, giving the team rich context and the ability to prioritise their effort towards high-impact improvement areas.

A research-informed design and technology implementation

Leaning on evidence from empirical research to guide us during design and technical implementation, we made improvements to the overall user experience which can be measured.

A scalable design language for the entire group

We orchestrate, design and build a brand-led and robust design library that can be seamlessly applied across the entire hospital group, enabling consistent and cohesive visual language for all products and services.

Designing a post-pandemic patient experience

Think of an emergency room in a hospital, and what comes to mind is probably a scene from the show ER — doctors in scrubs, nurses on the phone, an ambulance at the entrance, and a patient being wheeled in. In short, chaos. But behind that chaos, there’s a complex system that is well-designed and put in place, supporting the hospital’s readiness to respond to healthcare emergencies at a moment’s notice.

Grounds covered

To begin untangling the complex problem, the team had to cover the grounds of two extremes:

We conducted strategic sessions with the business and management team to understand the direction the hospital group was heading and how patient experience would help shape their regional strategy.
We interfaced with the end user, speaking with both patient and non-patient users and mapping what their healthcare “new normal” looks like.

Stampede served as the bridge that connects these two extremes. Our first order of the day is to help visitors understand and evaluate HMI as their potential healthcare provider via each hospital’s website. Our second is to deliver better healthcare services to patients through digital means via the patient experience app.

The new website for HMI Regency Specialist was successfully launched in September 2022.

Stampede Design Sdn. Bhd.

Write a review for Stampede Design Sdn. Bhd.

Please fill the form below

Budget

Quality

Schedule

Communication