Industry: Mythology and Folklore

Objective: Increase organic traffic and search engine rankings

The site is a niche website dedicated to providing detailed information on mythological figures and folklore from various cultures around the world. Despite having rich and unique content, the site struggled to attract significant organic traffic and achieve high search engine rankings. Splibit was hired to improve the website’s visibility and drive more organic traffic.

SEO Challenges

Low Organic Traffic:
Poor Keyword Rankings
On-Page SEO Issues
Technical SEO Problems
Backlink Deficit

SEO Strategy by Splibit

To address these challenges, Splibit implemented a comprehensive SEO strategy, Which includes;

Keyword Research and Optimization-

We identified high-traffic, low-competition keywords related to mythology, optimized existing content
Developed new content centered on these targeted keywords.
Additionally, we created engaging meta titles and descriptions for each page.

On-Page SEO Improvements-

We structured content with appropriate header tags (H1, H2, H3) to enhance readability and SEO.
We also improved internal linking to facilitate navigation and distribute page authority effectively.

Additionally, we optimized images by adding alt text, using proper file names, and compressing them to improve page speed.

Technical SEO Enhancements

Implemented caching, image compression, and code minification to improve load times.
Ensured the site was fully responsive and provided a seamless experience across all devices.
Identified and fixed broken links to enhance user experience and improve crawlability.

Content Strategy

New Content Creation
Regularly updated existing content to keep it relevant and accurate.
Added interactive elements like quizzes to improve user engagement

Off-Page SEO and Link Building

Backlink Acquisition: Successfully secured a significant number of high-quality backlinks through various strategies, including guest posting, referral mentions, and the skyscraper method.

Results

Thanks to these implementations, we've boosted monthly traffic by sixfold over the past year.
Over the past six months, we've successfully boosted overall traffic by 2.5 times
Our client's brand value experienced a significant boost solely through SEO efforts, without relying on social media. As a result, they now command a substantial share of traffic in the mythology niche and have successfully attracted visitors from all over the world.

Splitbit Innovative Solutions

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