Project Background The Birth of a Mantra
What defines a winner’s mentality? It’s pushing yourself and those around you toward excellence, constantly striving to be better. After a loss, true winners analyze their performance, retrace their steps, and question how they could improve. This mindset was perfectly captured when Syracuse Head Football Coach Fran Brown made a powerful statement during a Monday morning press conference following a tough loss to Boston College: “I just be mad. I don’t deserve soap. I think you have to earn your right to do certain things. Winners Get Washed.”

https://www.youtube.com/watch?v=pA0ZUqOCdjc&t=4s

https://www.youtube.com/watch?v=c3PWbM7V9u8

Design Development Phase
We approached the design process with three key objectives:

Showcase the “Winners Get Washed” tagline as the central focus
Incorporate Coach Brown’s established brand elements ( D.A.R.T and signature)
Create a design that would resonate with both athletes and fans

The final design featured:

An orange soap bar with the tagline “Winners Get Washed” prominently displayed as if it were carved into the bar
Coach Brown’s D.A.R.T. motto on the sleeve
His personal signature alongside the tagline on the front left chest

The entire design process, from initial concept to final approval, was completed within 24 hours of the press conference and a conversation with Coach Brown and his wife Teara.

Product Expansion & Market Response
What began as a single t-shirt design quickly evolved in response to overwhelming customer demand. After launching our website https://winnersgetwashed.com/ two days later, we received immediate requests for additional merchandise types. This enthusiastic response led to a strategic expansion of our product line:

Crewnecks and hoodies using the same premium material blend as our successful t-shirts
Trucker hats in two colorways:
Classic black (inspired by Coach Brown’s signature look)
Navy blue for game day outfit coordination
Enhanced design elements, including embroidered logos on hats for added sophistication

Production & Fulfillment Strategy
Our commitment to quality extended to every aspect of production and delivery:

Rigorous quality control of all manufactured items
Development of an efficient fulfillment system
Creation of both local pickup and shipping options
Full team involvement in the packaging and distribution process

More project info here:
https://split14creative.com/case-studies/coach-fran-brown-winners-get-washed/

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