Dropout rates were skyrocketing. Students were leaving Medical School with six figures of debt. Burned out. Skint. Exhausted. And to top it off, many were unable to find residency places. Many of those who did had to travel far from home, losing their friends, missing their family, suffering extraordinary rates of depression.

While much of the research focuses on America, it was clear to QUPI’s founders: Medical education was in need of urgent reform on a global scale. In a world where we are on track for a catastrophic doctor shortage due to outdated medical education practices coupled with an aging population, reform isn’t just for the sake of tomorrow’s doctors: It is essential for all of us.

This is where QUPI stepped in.

With their question bank app and platform and educational videos and books, QUPI set out to put the joy back into medical education. Their mission is a world where anyone with the motivation and drive could pass medical school and become a doctor, regardless of their ethnicity, wealth or geographical education.

Founded in Poland by an international group of entrepreneurs, QUPI soon became a major presence worldwide, with thousands of users across the United States, Great Britain, Western Europe, and the Indian Subcontinent.

SOWA was with them every step of the way

The quest to democratize medical education required innovations in content and technology. SOWA’s task was to package QUPI’s depth of knowledge in a format that would appeal to medical students around the world, from Massachusetts to Manchester, Mumbai or Madrid.

A complete marketing solution

SOWA:

Built QUPI’s website
Built their desktop platform
Built their mobile app for Android and IOS
Manages their social media
Manages their email marketing
Manages their high-traffic blog
Facilitated a popular speaking tour across medical universities in the United Kingdom
Facilitated the production of merchandise
Published their book: There a Doctor Aboard? An Urgent Call for Change in Medical Education and Government Policy
Created a professional animation which has become a major marketing asset
Supported their mission to revolutionize medical education worldwide

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