Cancer Society New Zealand is one of the most trustworthy charities in New Zealand. They provide an important function whether it's conducting and funding research related to preventing cancer, supporting people as they navigate the cancer journey, or advocating to ensure that the NZ government takes action on cancer.

Although there was an existing high-trust factor with the information on their public website the old Cancer Society website felt cold and dated. Cancer Society came to Somar Digital to create a new website that was more warm and welcoming and was a lot more intuitive and clear about how to navigate the website.

Our services used in this project are

User Experience Design | UX Web Design Website Development AWS Website Hosting | Support Silverstripe Solutions | Updating the visual design

The new website is less dated, more modern, and more in tune with the people that use the Cancer Society website. Overall, we wanted to help Cancer Society design a website that told their story better. This includes everything from the homepage layout to colours and icons throughout the website.

Much easier to use for Cancer Society staff across the country

The added complexity is that there are national office staff members who can edit the website along with all the regional content managers and administrators. The Somar Digital developers handled all the complexities for the Cancer Society staff so that all the correct permissions were in place for all levels of Cancer Society staff both regional and national. This helped to remove the potentially convoluted nature of Cancer Society staff content loading and editing different sections of the website.

Improving donations

As part of improving pathways and the overall user journey, the donation process (users finding the donation button on the homepage through to completing a donation form) needed to be fixed. Donations are an integral part of Cancer Society operating so making the donation journey easier for users was a top priority. By adding intuitive micro-interactions as well as cleaning up the design and usability of the forms we helped make the donation process more intuitive and efficient than the previous Cancer Society website.

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