Client: Mackeson Triple Stout/ Carib Brewery Ltd. (Caribbean FMCG / Beverage Brand)

Challenge

Mackeson Triple Stout needed to strengthen brand positioning in a competitive market while ensuring paid media spend translated into tangible commercial outcomes, not vanity metrics. Previous activity lacked a clear strategic through-line between brand narrative, creative execution, and performance measurement.

Approach

Small Potato Marketing led with a strategy-first framework, aligning brand positioning, creative direction, and paid media execution into a single performance system. The campaign focused on disciplined messaging, audience segmentation, and creative consistency across platforms, ensuring every touchpoint reinforced brand equity while supporting measurable growth objectives.

Paid media execution was tightly integrated with platform analytics, conversion tracking, and iterative creative testing to balance reach, recall, and performance.

Services Provided

Marketing & Digital Strategy
Paid Media Management (PPC & Social Advertising)
Creative Direction & Campaign Structuring
Performance Measurement & Optimization

Results

The campaign delivered sustained brand visibility, improved audience engagement quality, and clear performance signals aligned with commercial goals. Beyond short-term metrics, the work established a repeatable framework for future campaigns, strengthening Mackeson’s long-term brand position in the market.

Why It Matters

This project demonstrates Small Potato Marketing’s ability to operate as a growth partner, not just a delivery vendor, combining strategic clarity with disciplined execution to drive real business outcomes.

Small Potato Marketing Ltd.

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