Our work with Weltec Institute was a comprehensive digital transformation project aimed at scaling their enrollment capacity across high-demand courses like Full-Stack Development, Data Science, and AWS Cloud, while simultaneously reinforcing their brand authority in the competitive Vadodara and Ahmedabad markets.

The objective was not simply to increase traffic, but to create a predictable, high-CPE (Cost Per Enrollment) acquisition funnel that aligned perfectly with Weltec's core promise: 100% job-oriented, practical training with placement support.

The core challenge was differentiating Weltec from local competitors who offered similar courses. Our strategy was to move the conversation away from course features and toward career outcomes by focusing on social proof and verifiable student success stories.

Search Authority (SEO) : Revamped the entire website architecture and content around "Job-Ready IT Courses in Vadodara." We created high-value guides (e.g., "The Non-IT Professional's Guide to Data Science") and optimized local landing pages for both Vadodara and Ahmedabad branches.

↑ 65% increase in organic search traffic. ↑ 30% rise in high-intent, long-tail keyword rankings (e.g., "Full Stack course with job placement").
Trust & Aspiration (SMM) : Launched the "#WeltecSuccess" video series on YouTube and LinkedIn, featuring interviews with alumni placed at specific, high-profile local IT firms. We filmed on-site testimonials to capture the authentic, supportive culture of their practical training approach.

↑ 120% growth in engagement rate on LinkedIn. Video content became the #1 driver for free counselling session bookings.
Conversion Engine (PPC & CRO) : Shifted Google Ads budget from generic course names to "Career Pivot" campaigns (e.g., targeting professionals with 2-5 years of non-IT experience). We dramatically simplified the application funnel, reducing the initial lead form to just three fields (Name, Phone, Course of Interest).

↓ 42% reduction in overall Cost Per Lead. The lead-to-enrollment conversion rate from paid campaigns doubled in the first six months
Nurturing & Placement : Integrated email and WhatsApp flows that automatically delivered specific course brochures and relevant alumni placement details based on the user's initial enquiry. This highlighted Weltec's crucial in-house placement team.

↑ 15% increase in lead quality score due to better nurturing, giving the internal counselling team higher-intent prospects to work with.

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