Searchly is a South African, search-focused performance marketing agency dedicated to turning high-intent searches into measurable business growth. Founded and run by Seth Gorton, Searchly combines expert strategy, precise execution, and clear reporting across Google Ads, SEO, conversion rate optimization (CRO), and analytics.

We specialise in paid search and shopping campaigns, building tightly structured accounts that capture profitable demand, protect margins, and scale effectively. Our SEO services cover technical foundations, on-page optimisation, and content strategies that align with real search intent, as well as Local SEO to win in Maps and mobile searches. With CRO, we design and test conversion-first landing pages—fast, persuasive, and built to maximise every click. Our analytics setups in GA4 and Tag Manager ensure accurate tracking, consent compliance, and dashboards that connect marketing spend to real outcomes like lead quality, sales pipeline, and revenue.

Our clients include e-commerce brands, B2B services, SaaS, fintech, healthcare, education, home services, and travel. We understand South Africa’s unique context—mobile-first behaviour, POPIA compliance, bandwidth realities—while applying proven global best practices.

How we work: We start with deep discovery and audits to uncover opportunities and leaks in your marketing funnel. Then we create a focused roadmap, implement campaigns and tracking, and iterate in fast, data-driven sprints. Every recommendation is tied to commercial outcomes, not vanity metrics.

What sets us apart: Founder-led attention from Seth Gorton, specialist expertise in search (no scattergun channels), a conversion-first philosophy, and pragmatic use of automation with human judgment. Communication is fast, transparent, and jargon-free.

Whether you need a one-off audit, a campaign rebuild, or a long-term growth partner, Searchly delivers accountable search marketing that’s simple, measurable, and effective. If you believe search should be your most reliable growth engine, we’re ready to make it happen.

Searchly

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