An energetic streetwear brand of UAE, Biruki adds functionality to style. Biruki offers sustainable versatile designs as a part of a very modern lifestyle. The label was founded in 2021 by Maryam and Saad - a husband wife duo, who wanted to create sustainable yet comfortable active wear.

The brand puts massive importance on top craftsmanship, comfort, and on the environment. The emphasis is on a kind of piece that symbolises effortless elegance in a true wear-to-work style to the vibrant culture within UAE. Maryam’s passion for fashion combined with Saad’s level headedness turned Biruki into a mission that offers luxury wardrobe essentials combined with sustainability that reflects gratitude and elegance in every stitch of work.
CHALLENGES

Unappealing and poorly performing Shopify website.
Low website traffic and disappointing conversion rates.

A less engaging user experience hindered customer engagement.

BRAND OBJECTIVE

Make the website visually and graphically appealing.
Drive higher website traffic and increase lead generation
Boosting conversion rates.
Enhance navigation and improve the overall user experience.

SOLUTIONS WE PROVIDED

Creative Direction: Led the creative redesign to ensure the site reflected Biruki’s values of luxury and sustainability, creating a cohesive visual experience.
Redesigned Layout: Reimagined the site’s structure to better showcase Biruki’s products, creating a clean – modern meets chic aesthetic, visually appealing design that highlights the brand’s commitment to sustainability and comfort.
Website Optimization: Enhanced the layout and implemented better graphics to align with Biruki’s modern and elegant brand identity.
Full Customization: Tailored the website to incorporate all client requirements, ensuring a seamless blend of aesthetics and functionality.

RESULTS

3400% increase in website traffic post-launch.
2800% growth in lead generation due to the improved layout and user experience.
25% boost in lead-to-customer conversion rates with enhanced engagement features and checkout flow.
Significant rise in overall sales, reflecting Biruki’s now strengthened online presence

Right Media | Digital Marketing Agency

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