JHS Pools is a professional pool construction and maintenance company that needed a strong digital presence to attract local customers and showcase its premium services. Our team partnered with JHS Pools to design, develop, and optimize a modern website that not only reflects the brand’s quality but also drives measurable business growth.

Website Development
We began by creating a fully responsive, user-friendly website tailored to highlight JHS Pools’ expertise in pool design, installation, and maintenance. The site was built with a clean, modern interface, high-quality visuals, and clear service pages to guide potential clients effortlessly from discovery to inquiry. Our development process also focused on fast loading speeds, mobile optimization, and an intuitive navigation structure to ensure a seamless browsing experience across devices.

Search Engine Optimization (SEO)
To boost online visibility, we implemented a comprehensive SEO strategy. This included keyword research targeting both high-intent and service-specific queries, on-page optimization, and meta-data improvements. We also optimized content with structured headings, internal linking, and keyword-rich service descriptions to improve organic rankings. Over time, JHS Pools saw a significant increase in search engine visibility, driving consistent website traffic and higher engagement.

Local SEO Optimization
Since JHS Pools operates within specific service areas, local SEO was a key priority. We optimized the company’s Google Business Profile with accurate details, service categories, and geo-targeted keywords to capture local search intent. Additionally, we implemented location-based landing pages, built high-quality local citations, and encouraged customer reviews to improve credibility and local rankings. As a result, JHS Pools achieved strong visibility in “near me” searches, helping them capture leads from homeowners actively seeking pool services in their area.

Results
Through this integrated approach, JHS Pools experienced measurable improvements in online presence, increased organic traffic, and more high-quality local inquiries. The combination of a professional website, targeted SEO, and strong local optimization positioned JHS Pools as a trusted and visible leader in its service area.

Red Arrow Marketing Ltd.

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