Enhancing Online Visibility for Evolved Hair - A Hair Transplant Clinic in Perth and Brisbane

Project Overview
Website: Evolved Hair Australia - Hair Restoration Australia.
Target Audience: Individuals seeking hair, beard, and eyebrow transplants in Perth and Brisbane
Objective: To increase organic traffic, enhance search engine rankings, and boost appointment bookings through strategic SEO.
Initial Analysis

SEO Audit

Technical SEO: Identified issues with website loading speed and mobile responsiveness.
On-Page SEO: Limited use of targeted keywords, inadequate meta descriptions, and under-optimised content.
Content Quality: The content was informative but lacked SEO optimization.
Backlink Profile: Few backlinks from relevant medical and local Australian websites.

Strategy Implementation

On-Page SEO Improvements

Enhanced meta tags and descriptions with targeted keywords.
Refined service pages and blog posts to include relevant keywords and engaging, informative content.
Implemented structured data markup for better SERP display.

Content Strategy

Introduced a blog section covering topics like Dandruff and Its Impact on Transplanted Hair Growth, Best Hair Treatment for Level 1 Baldness" and many more.
Developed detailed FAQs addressing common patient concerns and queries.

Technical SEO Enhancements

Improved website loading speed through image optimization and server enhancements.
Enhanced the mobile user experience for greater accessibility.

Off-Page SEO Efforts

Link Building

Partnered with medical blogs and forums for guest posts and backlinks.
Engaged in local business directories and medical portals to improve local SEO.

Social Media and Other Channels

Increased social media activity, focusing on patient testimonials and before-and-after photos.
Launched email marketing campaigns to keep past and potential patients

Rank Spiders

Write a review for Rank Spiders

Please fill the form below

Budget

Quality

Schedule

Communication