Quoleady partnered with Effy AI, a performance review software company, to drive organic traffic and generate leads through their blog. Initially, Effy AI wanted Quoleady to produce 3-4 articles per month while they handled the general strategy in-house. Through SEO guidance, content creation, and strategic link building, Quoleady helped Effy AI grow its organic traffic significantly.

Challenge

THE CHALLENGE:

Effy AI had launched a new website and was looking to drive organic traffic and generate leads through their blog. They discovered our services organically on LinkedIn and reached out to our founder. Initially, Effy AI wanted us to produce 3-4 articles per month while they handled the general strategy in-house. We provided initial SEO guidance and best practices for content and keyword research and wrote SEO-optimized content tailored to their niche.

New Website Launch: Effy AI had launched a new website and needed to quickly drive organic traffic to it.

Competitive HR SaaS Space: The HR SaaS space is highly competitive, making it difficult to rank for broad keywords.

Building Domain Authority: Effy AI needed to establish domain authority from scratch.

Solution

OUR GAME PLAN

SEO guidance & content creation: We began with shorter articles to target specific keywords. Once these articles were indexed and ranking well, we expanded them, adding visuals and more in-depth content. This approach ensured that we maximized the impact of each piece of content.

Internal linking & content pillars: By creating niche-specific content pillars with strong internal linking, we made navigation easy and helped Google understand the site’s structure. This strategy involved developing comprehensive pillar content that addressed broad topics and supporting it with detailed cluster content.

Targeting long-tail keywords: The HR SaaS space is quite competitive, so we focused on small-volume, long-tail keywords that are less competitive to target Effy AI’s precise audience, ensuring a clear domain authority without broad topics. This approach helped Effy AI rank for highly specific searches, driving qualified traffic to their site.

Content creation: Our SaaS copywriters created product-led content that demonstrated how Effy AI’s software could solve real-world problems, but we also worked on demand-checking articles before Effy AI developed specific features, with 135 new articles in total over 2.5 years.

Content updates: Creating content shouldn’t be a one-and-done deal, so we regularly refresh it by updating outdated information or adding Surfer terms, FAQs, new sections, etc.

Link-building: We implemented strategies like contextual link inserts, guest posts, and HARO outreach to build quality backlinks. This helped improve Effy AI’s domain authority and search engine rankings.

Impact

GRADUAL RESULTS:

The journey to achieving substantial organic traffic was gradual but steady. Here’s a breakdown of the progress over time:

First 6 Months: Initial content indexing and ranking, a modest increase in organic traffic.

1 Year: Significant growth in impressions and clicks as more content was published and optimized.

1.5 Years: Implementation of link-building strategies, further boosting domain authority and traffic.

2.5 Years: Reached 2 million impressions and 60,000 clicks per month, with a 1% conversion rate (around 600 people, of which around 20% became users).

This steady growth highlights the importance of consistent content production, optimization, and strategic link-building.

CONCLUSION:

Our partnership with Effy AI has been really exciting because it shows just how effective a well-planned content marketing and SEO strategy can be. We used our know-how to create awesome content that was super relevant and high-quality.

And you know what? It totally paid off for Effy AI – their organic traffic and lead generation numbers skyrocketed! We’re excited to continue this journey and look forward to even greater success in the future.

Want to grow your SaaS with a trusted partner? Contact us, and we’ll brainstorm a killer content strategy together!

Quoleady

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