PRLab is an international B2B tech PR agency based in Amsterdam, Stockholm, Austin, Madrid and Munich. We specialize in public relations for startups and tech companies. Sometimes, traditional PR tactics won't work, and you need out-of-the-box thinking to land the desired results and drive new leads.

We're an innovative public relations firm that understands how to get you featured in the fast-paced world of tech media. We work with your company, proactively creating newsworthy content and inspiring you to create change.

In our website, you can find one of the largest blogs about public relations.

FAQ about PRLab

Which services do you offer?

Our range of public relations services includes PR consulting, tailored PR strategies, continuous media pitching, international market pitching, thought leadership content, media training, SEO services, digital public relations, and internal communications.

What types of companies do you partner with?

We mainly collaborate with technology companies, startups, and corporates within various tech sectors, such as FinTech, CleanTech & Renewable Energy, SaaS, BioTech, High-Tech, HealthTech & MedTech, Healthcare & Medical, EdTech, Financial Services, Blockchain, NFT and Web3, Cryptocurrencies, Retail, Cybersecurity, Automotive & Transportation, Artificial Intelligence, Robotics, and HR Tech.

Where can you secure coverage for us?

Aiming to achieve coverage that aligns perfectly with your goals, our agency has notably secured placements for our clients in prestigious media outlets like Forbes, CNBC, The Financial Times, EU Startups, TechCrunch, and Silicon Canals.

We have also obtained coverage for our clients in niche-specific media and publications, including The Fintech Times and PYMNTS.

How is the success of a PR campaign measured?

Determining the success of a PR campaign is vital for evaluating its influence and guiding future tactics. Our approach to measurement adapts based on the industry and designated KPIs.

Key metrics for assessment may include tracking media mentions across diverse platforms, evaluating the sentiment and value of the coverage, the geographical distribution, and the potential audience reach. Additionally, we scrutinize website traffic, including the sources and length of visits stemming from the campaign, as well as lead generation and conversion rates, to guide future planning.

PRLab | B2B Tech PR Agency

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