Executive Summary

Contractors Intelligence School, a leading online contractor licensing provider in California, faced a common challenge: fragmented marketing data, declining PPC performance, and difficulty scaling profitably. By partnering with nn.partners, they turned things around, achieving:

• 3x Enrollment Growth

• 32% Year-over-Year Revenue Growth

• $1.49M Increase in Gross Profit

With streamlined operations and advanced marketing strategies, the school secured its position as the market leader.

The Problem

Like many businesses, Contractors Intelligence School was struggling with:

1. Fragmented Data: Marketing data scattered across systems delayed decision-making and obscured performance insights.

2. Outdated Tracking: Limited event tracking and a manual setup led to inaccuracies and inefficiencies.

3. Underperforming PPC Campaigns: Inefficient ad account structures, broad targeting, and weak creative strategies wasted resources and underdelivered results.

The Solution

We overhauled their approach with a comprehensive analytics and marketing strategy:

1. Streamlined Data Integration

• Implemented Funnel.io to automate data consolidation across platforms (Google Ads, Meta Ads, Microsoft Ads, CallRail, and GA4).

• Centralized data into Google BigQuery, enabling instant insights and saving over 10 hours per week in manual work.

2. Advanced Funnel-Based PPC Strategy

• Rebuilt campaigns targeting every stage of the funnel:

• Top of Funnel (ToFu): Awareness ads on Meta and YouTube.

• Middle of Funnel (MoFu): Lead generation campaigns on Google Ads.

• Bottom of Funnel (BoFu): Retargeting and branded search campaigns for conversions.

• Integrated consistent messaging across platforms and optimized ad creatives to boost engagement.

• Deployed advanced bidding strategies tailored to maximize ROI.

The Results

• 3x Enrollment Growth: Strategic targeting and creative optimization tripled student enrollments.

• 32% Revenue Growth: Year-over-year revenue increased significantly.

• $1.49M Gross Profit Increase: Profitability soared with better campaign efficiency.

• Time Saved: Automated data integration saved 10+ hours weekly, allowing leadership to focus on growth.

• Market Leadership: Improved ad performance solidified their top position in California’s contractor licensing sector.

Conclusion

By transforming a fragmented marketing setup into a streamlined, data-driven system, nn.partners helped Contractors Intelligence School achieve scalable growth and operational efficiency.

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