Rebranding of the 2SPL patent law firm by MWIMMERDESIGN

MWIMMERDESIGN, the renowned corporate design agency from Munich, is pleased to present the comprehensive rebranding of 2SPL Patentanwaltskanzlei. In a market characterised by tradition, 2SPL now stands out with a new, clear and dynamic image that embodies both professionalism and individuality.

Task:

Development of a new corporate design for the patent law firm 2SPL.

Services:

Consultancy, development of the corporate design including logo, design of the business stationery, web design

See more images of the Branding Project: https://www.mwimmerdesign.de/projekte/kanzleimarketing/

Logo, branding, website: A harmonious overall picture

2SPL's new look includes a completely revised corporate design that encompasses all of the firm's visual communication tools:

Logo: The new logo symbolises self-confidence and individuality. It stands for a modern, service-orientated approach and sums up key aspects of the brand identity, such as technical excellence and efficiency.

Claim: The new claim "Turning Ideas Into Value" summarises the firm's core mission - to create intellectual property rights with high economic value for clients. This promise is visualised by a seal with the iconic 2SPL paragraph symbol.

Colour scheme: The fresh and unexpected colour scheme clearly sets 2SPL apart from the competition and emphasises the firm's uniqueness.

Coco Sharp font: A key element of the new corporate design is the Coco Sharp font. Influenced by folk grotesques, sign painting and modernist ideals, Coco combines classic geometric shapes with humanist proportions. This font creates a warm, subtly vintage-looking texture that looks great on both paper and screen and offers versatile design possibilities.

The new website

The redesigned website is designed to provide the firm's clients with the information they need faster and better. It is characterised by its clear and intuitive navigation and offers a comprehensive range of information. All content is available in several languages (German, English, Chinese, Korean, Japanese) in order to optimally serve international clients. The integrated news section keeps users up to date with the latest developments in the industry and in the company.

Our services at a glance:

Branding
Logo design
web design
Stationery

Why is branding crucial for patent law firms?

In a highly competitive market environment, it is extremely important to differentiate yourself through strong and distinctive branding. A professional corporate design creates trust and signals expertise, strengthening the firm's brand identity. This not only promotes the loyalty of existing clients, but also facilitates the acquisition of new clients, while at the same time consolidating the firm's position as an innovative and reliable partner in the field of intellectual property.

Conclusion

With the rebranding of 2SPL Patentanwaltskanzlei, MWIMMERDESIGN has created a modern, clear and dynamic image that emphasises the firm's unique positioning in the industry. With a fresh colour scheme, a new font and a user-friendly website, 2SPL is ideally equipped to successfully meet the challenges of the market.

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