As an internationally recognized art & design director with 20+ years of experience in visual communication and branding, I have specialized in creating brand identity concepts, from verbal and visual identity to brand style guide, signage, in-house templates, collaterals and communication materials in all channels.

I’ve set high standards in supporting the businesses I work with, navigating them and helping them build clever and long-lived brands in an elusive and everchanging market.

Agile project team
I rely on a selected network of coworkers that projects require and coordinate creative and interdisciplinary teams. During projects, I help to establish and implement in-house design processes and educate about keeping your own brand hygiene. With a hands-on approach, I help even the most complex project unfold in a way that the whole team can contribute and take over. Except for the quality of the cooperation process, I make sure the best ideas, planted in a strategic base, come to life.

Investment in branding safeguarding the investment in business
Investment into production, process, quality or property… can easily be compromised by improper visual and verbal communication.
I am an expert in branding from scratch, with visual identity and communication perfectly planted into its strategic base. The resulting brand identities are planned for business longevity, and most of the brand identities I made a long ago still resist rebranding after more than 10 or 15 years of service. Thanks to this level of reliability, some of my professional cooperation take decades and others reap industry awards.

Awards
My work has won industry and design awards including the Bronze Cannes Lion 2021 for Design, Art Directors Club New York “Best of Discipline” for Packaging Design 2021, three Red Dot Awards and a Cresta Award.

Focus on Hospitality Branding
With a focus on hospitality and luxury branding in close connection to premium food and beverages, as well as signage and wayfinding design, I work across all aspects that contribute to creating an experience of a place. Whether it is a luxury hotel or resort, a winery, a campsite, a conference centre, a wellness or a restaurant — the principles remain the same. The branding & communication have to reach and intrigue guests long before they arrive at the destination.

+ Expertise of a professional design contest leader
+ Design participative & inclusive workshop leader experience

www.mirnapticek.com

Mirna Pticek Design & Brand Direction

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