Brief

To gain awareness across ASEAN for banning cosmetic animal testing, to get signed pledge (conversion) from ASEAN 8 countries audiences. Campaign Year : 2021

Budget: 36,000 USD [4500 USD/Country] | Region: 8 countries in ASEAN

Objectives

Reach & Impression
Conversion [Landing Page : Sign Pledge Form]

PLACEMENTS

FACEBOOK Feeds
IG Feeds

Results

Gained 100M impression in ASEAN 8 countries.

Gained 98K signed pledge from ASEAN 8 countries from the social media (paid) ads of different 8 regions.

Challenge

As of the limited and very repetitive contents which are 4 videos cut from the main video & only slight changes while all the rest 4 static contents are highlighted on texts out of total 8 contents while budget is quite huge which is 45K for 2 months, we have encountered very high CPC which is around 2.5 USD in Singapore(comparatively not fast & dynamic videos & edits which is more consumed by Singapore audience) and 1.8USD in Brunei (due to very niche audience in small population country).

Scope of work

Media Buying for 8 ASEAN countries except Myanmar & Campaign Reporting

May Phoo Pan

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Budget

Quality

Schedule

Communication