Project Overview

Bulkform is a premium sports nutrition brand developed to combine strength, science, and simplicity into one clear identity. The project was led by MarkaWorks, with the ambition of creating a brand system that not only looks powerful but also communicates trust and professionalism in a highly competitive supplement market.

Research & Strategy

The process began with an in-depth market and competitor analysis. Our team studied how existing sports nutrition brands position themselves visually and strategically. We identified a common gap: many brands overloaded their packaging with complex visuals and excessive claims. Bulkform would stand out by embracing a minimalist, confident, and data-driven language.

We defined three core pillars for the brand strategy:

Premium & Functional – A clean design system that inspires trust.

Modern & Bold – Visual energy that matches the athletic lifestyle.

Consistent & Scalable – A flexible identity that works across packaging, retail, and digital platforms.

Visual Identity

The logotype was designed with clarity and neutrality in mind. The wordmark “bulkform” carries a strong typographic presence — lowercase, balanced, and timeless. The main color system is black & white for authority and simplicity, while accent tones such as neon yellow and burgundy inject athletic energy and create visual differentiation across product categories.

This design language was translated into every brand touchpoint:

Outdoor signage and store visuals

Business cards and stationery

Packaging design system for multiple product lines

Digital presence: website, e-commerce platform, and social media

Packaging Design

One of the main challenges was building packaging that is both premium and practical. Our approach focused on:

Hierarchy of Information – Nutritional data presented with clarity and easy readability.

Modular Grid System – A flexible layout adaptable for powders, capsules, and bottles.

Minimalist Aesthetics – Solid backgrounds, bold typography, and subtle accents for quick recognition.

The result was a cohesive line of products including BCAA, Whey Protein, Creatine, Pre-Workout, Collagen, and Multivitamins, all carrying the same visual DNA but differentiated by color and product labeling.

Digital Experience

In parallel, we developed the bulkform.eu website and Instagram presence. Both platforms extend the visual system online — clean grids, strong typography, and a bold balance of photography with brand blocks. The e-commerce experience was designed for clarity and conversion, ensuring customers can find the right product quickly and trust the brand at every step.

Outcome

Bulkform became more than just a supplement line — it is now a modern lifestyle brand that resonates with athletes and active individuals worldwide. By combining research, strategy, and design excellence, MarkaWorks shaped a brand identity that feels essential, strong, and unstoppable.

MarkaWorks Branding Agency

Write a review for MarkaWorks Branding Agency

Please fill the form below

Budget

Quality

Schedule

Communication