Optiml develops AI-powered software for smarter investment decisions in the real estate sector. However, the old website failed to convey the technological depth and added value of the solution. We were given the opportunity to redesign the site—with clear user guidance, understandable communication, and a design that makes complex content easily accessible.

Optiml is a Swiss tech company that develops AI-powered software solutions for asset management in the real estate sector. The platform helps owners and investors make data-driven decisions, plan renovations efficiently, and meet regulatory requirements in the long term.

Optiml operates at the intersection of technology, sustainability, and real estate—a complex environment with diverse target groups. The old website was unable to reflect this complexity. The product was presented in an overly abstract manner, user guidance was unclear, and key added value was lost in the wealth of information. As a result, the brand failed to reach its true potential.

Together with Optiml, we have developed a website that makes complex content understandable and specifically addresses different target groups. Clear content, interactive elements, and precise user guidance ensure that visitors quickly understand what Optiml does—and what added value the platform offers them.

A flexible modular system allows content to be combined dynamically and new functions to be integrated easily. Motion design elements complement this, ensuring a lively, modern user experience: micro-interactions and subtle animations guide users intuitively through the content, clarify connections, and create a feeling of ease—even with complex topics.

The design combines technological precision with visual calm—an appearance that conveys competence, provides orientation, and positions Optiml as a leading player in the field of intelligent building strategies.

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