Project Introduction:

Izla Technologies partnered with Empire Auto Group, a new car dealership, to establish and enhance their digital presence from February 2024 to June 2025. Our primary objective was to drive local business growth by optimizing their Google Business Profile and website for maximum visibility and customer engagement in the highly competitive automotive market.

Solutions:

Our strategy focused on a comprehensive local SEO and digital marketing approach:

Google Business Profile Optimization: We meticulously optimized Empire Auto Group's Google Business Profile by ensuring accurate business information, a consistent NAP (Name, Address, Phone) citation, and high-quality images.
Performance Monitoring & Reporting: We provided detailed monthly reports to track key performance metrics, including calls, website clicks, and overall business profile interactions. This data-driven approach allowed us to make agile adjustments to our strategy.
Review Management: We implemented a strategy to encourage customer reviews, which is crucial for building trust and improving local search rankings.
Website Optimization: We worked on the website's on-page and technical SEO to improve its crawlability and keyword rankings, ensuring it complemented the Google Business Profile efforts.

Impact:

The results of our work demonstrate a significant and measurable impact on Empire Auto Group's business:

1,719 Calls: We generated over 1,700 calls directly from the Google Business Profile, with a 4.8% increase in calls from January to May 2025 compared to the same period in 2024. This shows a steady growth in direct customer inquiries.
13,271 Website Clicks: Our optimization efforts resulted in over 13,000 website clicks, showing a remarkable 61.6% increase from January to May 2025 compared to the previous year. This metric highlights the effectiveness of our strategy in driving qualified traffic to the dealership's online inventory.
18,158 Business Profile Interactions: We achieved over 18,000 interactions on the Google Business Profile, which showcases strong overall engagement and visibility. This total includes calls, website clicks, direction requests, and other user actions that lead to foot traffic and sales.

These results illustrate how a targeted and strategic SEO approach can successfully launch a new business, overcome competitive challenges, and deliver substantial, tangible growth.

Izla Technologies

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