Ohana Hills is a luxurious real estate villa properties located on the top of a hill overlooking the Seaside in Lebanon. It is a hub providing serenity, luxury and sustainable living.

Ohana’s Challenges

Before implementing Hovi’s solutions, Ohana laid out all the pre-requisites and challenges that we needed to accomplish and overcome to eliminate unexpected events and work towards tailoring our solutions to the project’s requirements. They faced many challenges such as:

Spending a lot of money on marketing activities and having a low ROI
No digital presence
No presence on google search
Low number of leads generated
Unqualified generated leads
How we did it: Our Products
INBOUND
First, Hovi’s team built Ohana a well-structured conversion-focused website by optimizing their tech infrastructure, and user interface ensuring a seamless UX. We worked on the website’s SEO, performance and content and created lead magnets such as the ROI calculators and engaging assessments such as the find your dream villa quiz which turned their website into a lead generation machine!

OUTREACH
Following a detailed professional process, Hovi researched, defined Ohana’s target market and built their Ideal Customer Profile as a starter. After introducing them to top notch tools and setting them up, Hovi created persona based campaigns and automated them on multiple touch points with outreach email marketing campaigns and google ads.

SALES ENABLEMENT
When Ohana upgraded to the sales enablement framework, they were introduced to well structured playbooks, processes and resources created by Hovi for their sales team in addition to sales trainings that were done by Hovi’s professional team which doubled their productivity as it helped them close deals better and faster.

Results
26% increase in website traffic month to month for the first 6 months
Increased Website Visitors to 31,000/quarter
325,000 + total website visitors from 2019 until present
Boosted Organic Traffic to 655/quarter73% unique visitors
Increased Ad Impressions to 2.4M per quarter
Website Ranks at the #1 SERP spot for non-branded keywords.
Ensured Core Web Vitals is +90
Increased Demo Form Submissions by 30%
Doubled Average Session Duration
100% scroll depth on several website pages
Increased Avg. Time on Page by 80%
Increased SQLs generated by 800%: From 8 new SQLs in the first month of Q1 2022 to 46 new SQLs generated in the last month of Q1 2022.

Hovi Digital Lab

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