About the Client
Apples is a leading reseller of certified Apple devices in Kazakhstan, operating since 2007. Alongside its online store with a wide assortment of products, Apples also operates a service center where customers can try devices, arrange repairs, and attend themed masterclasses.

Project Challenge
In September 2023, Apples approached HighwayToTop to strengthen its digital presence. At the time, the website attracted on average 15,640 organic visits per month (≈521 per day, according to Google Analytics for August 2023). A solid number, but not enough for a company that positions itself as a market leader. The client needed to increase search visibility, grow traffic, and boost conversions.

Project Goals

Improve search engine rankings.
Increase organic website traffic.
Grow sales and conversions.

Our Approach

Stage 1: Audit & Analysis
We conducted a full SEO audit and found several issues impacting visibility: missing or incorrect metadata, duplicate H1 tags, weak backlink profile, and lack of keyword optimization. We also reviewed competitors to define growth opportunities.

Stage 2: Technical Fixes
All technical errors were eliminated. Metadata duplicates were removed, and proper Titles and Descriptions were added across the site.

Stage 3: Content Optimization
We prepared assignments for new SEO-optimized blog posts and provided recommendations for product card improvements, ensuring better search indexing and usability.

Stage 4: Semantic Work
A semantic core was created, covering all relevant search queries. Existing texts were updated with natural keyword integration.

Stage 5: Link Building
To improve domain authority, we acquired high-quality backlinks from trusted, niche-relevant platforms.

Tools Used

Screaming Frog — technical audit.
Key Collector — semantic research.
Link-building platforms — high-quality backlinks.
Google Analytics — traffic monitoring and performance tracking.

Results After 5 Months

+161.8% organic traffic growth
95.35% of queries in TOP-10 (up from 72.11%).
+608.9% increase in conversions: from 157/month to 1,113/month.

Daily traffic reached 1,573 visitors by January 14, 2024. The site also secured TOP-3 rankings for core commercial queries.

Next Steps
Our collaboration with Apples continues. Alongside SEO, we are now implementing PPC campaigns and building a comprehensive digital strategy. Despite impressive early results, we aim to achieve even greater growth and maintain the client’s leadership position in Kazakhstan’s competitive market.

Highwaytotop.kz

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