Henkan is a B2B marketing agency built for businesses that want clarity, structure and predictable growth. We were founded on a simple idea: most companies don’t struggle because they lack channels or tools, they struggle because their marketing isn’t organised into a system they can rely on. Henkan exists to fix that.

Who we are
Henkan is a specialist B2B marketing partner with deep experience across fuel and fleet, sports, SaaS, professional services, and service-based industries. We combine strategic thinking with practical execution, bringing the discipline of an in-house marketing function and the capability of an agency. Our background spans lead generation, SEO, lifecycle marketing, website optimisation, automation, content creation and analytics, all the components required to build a marketing engine that compounds over time.

We believe in clarity, not complexity. In systems, not random activity. In results that are measurable and repeatable, not spikes that disappear as quickly as they appear. Our role is to understand how a business actually wins, then design a marketing structure that supports that growth consistently.

What we do
We build and manages full-funnel B2B marketing systems:

• Lead generation that attracts qualified buyers
• SEO strategies that increase visibility and long-term demand
• Website design and optimisation focused on clarity and conversion
• Email automation and lifecycle marketing that nurture and retain customers
• Content creation that strengthens brand positioning
• Analytics and attribution that bring transparency to performance
• Marketing strategy and governance that ensure teams execute consistently

Every element works together. We don’t deliver isolated tactics, we build a connected ecosystem where channels reinforce each other and every activity has a purpose.

Client successes
Henkan supports organisations across different sectors, helping them tighten their marketing foundations, improve lead quality, strengthen brand credibility and create more predictable pipelines. Our clients have achieved clearer positioning, stronger digital presence, improved conversion rates, better sales alignment and the confidence that comes from having a marketing system rather than scattered activity.

Whether it’s a growing B2B service provider, a SaaS business expanding into new markets, or an established company modernising its marketing approach, Henkan helps teams move from reactive tactics to a structured, scalable marketing operation.

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