Services Provided:

SEO Audit & Strategy
User Journey Optimisation (CRO)
App Funnel Design & UX Recommendations
Performance Data Analysis
Content & Engagement Strategy

Overview:
Places Leisure is one of the UK’s largest community leisure operators, managing over 100 centres nationwide. Their mission is to make fitness more accessible to everyone — through memberships, local classes, and a growing digital presence.

They engaged Harton Works to improve their search engine visibility and drive higher app adoption. The core challenge: unify performance, UX, and SEO into a strategy that converted awareness into engagement, bookings, and downloads.

Approach:
We began with a full SEO and UX performance audit across the site, identifying barriers to discoverability and drop-off points in the app download journey. From there, we developed a Retrieval-First™ visibility strategy and redesigned the content funnel to guide users smoothly from search to booking.

This included keyword targeting for fitness services, app optimisation, class schedules, and location-based search, all underpinned by CRO and UX improvements across key user paths.

Results:

+20% increase in app downloads within 12 months
Improved SEO rankings across targeted terms, increasing visibility to local audiences
Over 70% average occupancy across 15,000+ instructor-led classes
25M+ customer engagements across platforms, reflecting deeper brand interaction

Harton Works

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