Overview

Grid AI, an enterprise SaaS company specializing in AI and machine learning, needed to increase lead flow. But despite having cutting-edge technology, they lacked visibility in search results for high-value keywords relevant to its target audience: enterprise data science leaders.

Growth Marshal stepped in to revamp Grid AI's online presence and build an inbound marketing machine that would help them reach their growth goals. The results? A 300% increase in inbound leads in just six months.

Situation

Grid AI had a robust offering but needed more demo opportunities. Their website was primarily focused on brand-related keywords, which limited their ability to attract new prospects searching for solutions.

Pain Points:

Low Organic Visibility: Grid AI ranked poorly for high-intent keywords like “machine learning model training” and “enterprise AI tools.”
Missed Opportunities: The blog had valuable content but lacked SEO structure, resulting in low traffic and engagement.
Slow Lead Flow: Most leads came through founder-led networking, making customer acquisition time consuming and and less sustainable.

The leadership team knew they needed a partner who could create a better strategy tailored to their industry and growth stage.

Challenges

Transforming Grid AI’s SEO required addressing several key challenges:

Highly Competitive Industry: The AI and ML sector is crowded with established players and new entrants competing for the same keywords.
Technical SEO Gaps: Their website had issues with site speed, broken links, and duplicate content, which hurt search rankings.
Complex Buyer Journey: The target audience—enterprise data science—required both technical and business-oriented content to guide them through the sales funnel.

Solution

Growth Marshal implemented a comprehensive SEO strategy designed to tackle Grid AI’s unique challenges head-on. Here’s what we did:

Step 1: Keyword Strategy with Precision Targeting

Growth Marshal identified and prioritized high-intent keywords like “scaling AI models,” “AI SaaS platform,” and “AI infrastructure tools.” Using competitive analysis, they focused on long-tail keywords with moderate competition to capture more qualified traffic.

Step 2: Technical SEO Overhaul

Improved Site Speed: Reduced page load times by optimizing image sizes and leveraging caching.
Resolved Technical Errors: Fixed broken links, eliminated duplicate content, and optimized site structure for better crawlability.
Mobile Optimization: Ensured the site delivered a seamless experience across devices.

Step 3: Content Revamp

Created a pillar-and-cluster content strategy to position Grid AI as a thought leader.
Revamped blog posts to include FAQs, use cases, and step-by-step guides, optimized for search intent.
Designed lead magnets, like whitepapers and case studies, to capture email sign-ups.

Step 4: Authority-Building Through Backlinks

Growth Marshal secured high-quality backlinks from reputable tech and AI industry websites, increasing Grid AI’s domain authority.

Step 5: Analytics and Iteration

Weekly performance tracking allowed the team to refine strategies in real-time, ensuring continuous improvement.

Results:

300% increase in traffic. Monthly organic traffic went from 5,000 visits / mo to over 20,000 visits / mo after six months.
350% increase in inbound leads. Inbound leads increased from ~ 10 leads/mo to 45 leads/mo over a six month time frame.
233% in keyword rankings. Top ten keyword rankings increased from 15 keywords to 50 keywords.

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