Project Description: Whisper & Drape Brand Identity Implementation

Date Created: July 30, 2025

Project Lead: Abu Hasan_L1

Target Completion: Q4 2025

1. Project Goal & Objective

The primary goal of this project is to launch the Whisper & Drape brand with a strong, cohesive, and professional visual identity across all platforms. Our objective is to apply the newly established brand guidelines to create all foundational marketing assets, ensuring a consistent customer experience that attracts our target audience and builds brand trust from day one.

2. Project Scope & Key Deliverables

This project involves the creation of all core digital and physical assets required for the brand launch.

Key Deliverables Include:

A complete set of social media profile assets (banners, profile pictures).
15 reusable templates for Instagram and Facebook posts/stories.
UI/UX design mockups for the e-commerce website.
An email newsletter template.
Basic packaging design concepts (tags, thank you cards, boxes).
A digital lookbook showcasing the initial product line.

3. Core Brand Identity (Project Reference)

All deliverables created under this project must strictly adhere to the following core brand identity pillars.

Brand Personality: The brand should always feel Modern, Elegant, and Simple.
The Logo:
- The primary "Whisper & Drape" logo is to be used.
- Key Rules: Always give the logo adequate clear space. Do not stretch, change its colors, or place it on cluttered backgrounds.
Our Color Palette:
- Primary Colors (Use Most): Earthy Brown, Muted Green, Light Grey.
- Accent Colors: Soft Rose, Dusty Pink.
- Text Color: Dark Grey for all body text.
Our Fonts:
- Headlines: Montserrat Bold
- Paragraphs/Body Text: Lato Regular
Photography Style:
- All images must be bright, clean, and feel natural.
- Backgrounds should be simple and minimalist.
- Models should appear confident yet approachable and friendly.
Our Brand Voice:
- All written copy should be Elegant, Confident, Simple, and Warm.

4. Target Audience

This project and its deliverables are aimed at style-conscious individuals (ages 20-40) who value quality, minimalism, and timeless fashion. They are digitally savvy and active on platforms like Instagram and Pinterest.

5. Project Team & Stakeholders

Graphic Designer: Responsible for all visual asset creation.
Web Developer: Responsible for website implementation.
Marketing Manager: Responsible for brand voice and social media strategy.
Project Manager: Overall coordination and quality assurance.

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