Holders Technology approached our SEO agency, Foxdog Marketing in order to reach a greater audience and become more visible in the SERPs. Their website had faced challenges related to a lack of visibility in search engine results pages (SERPs) and suboptimal on-page optimization. We also redesigned their website with CRO in mind to achieve a remarkable change in engagement - +202% engagement rate and +809% for engaged sessions site wide!

Strategy:

Our SEO team conducted a comprehensive analysis of Holders Technology's website and industry competitors to develop a tailored strategy. The primary focus areas included:

Keyword Research: We identified relevant keywords with high search volumes and low competition to target in on-page and off-page optimization efforts.

On-Page Optimization: We optimized meta titles, meta descriptions, header tags, and content to align with targeted keywords, improve user experience, and enhance website authority.

Technical SEO: We addressed technical issues, such as page load speed, mobile-friendliness, and schema markup, to improve overall website performance.

Link Building: We initiated a white-hat link-building campaign to acquire high-quality backlinks from authoritative websites, enhancing the website's domain authority.

Content Strategy: We developed a content calendar and created valuable, informative, and engaging content to attract and retain users, while also addressing user search intent.

Monitoring and Reporting: Regular monitoring of website performance using tools like Google Analytics and Search Console ensured that we could adjust our strategy as needed.

Conclusion:

+202% engagement rate and +809% for engaged sessions site wide!

By implementing a comprehensive SEO strategy, Holders Technology achieved substantial improvements in organic traffic, keyword rankings, conversion rates, and overall online visibility. The SEO campaign's success was attributed to a combination of on-page optimization, technical improvements, content strategy, and a robust link-building campaign. These results not only increased the company's online sales but also positioned Holders Technology as a prominent player in the lighting industry.

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