The rebranding of STRABAG Real Estate by FERRAS Agency centered on modernizing and refining the company’s identity to align with its vision and innovative approach to real estate. STRABAG Real Estate, as one of Europe’s leading developers, sought to update its brand to better reflect its commitment to high-quality, sustainable, and forward-thinking projects across residential, commercial, and mixed-use spaces. FERRAS approached this transformation by creating a brand experience that would convey both STRABAG’s professional expertise and its dynamic, people-focused approach to urban development.

The project began with in-depth research into STRABAG Real Estate’s market, values, and aspirations, capturing insights into its audience and evolving industry trends. FERRAS’s branding experts then reimagined the visual identity, including logo design, color palette, and typography, to establish a fresh, recognizable look that would resonate with clients and partners alike. The new brand identity aimed to convey sophistication, trustworthiness, and innovation, encapsulating the qualities that set STRABAG apart.

Beyond visual elements, the rebranding extended to the tone and messaging strategy. FERRAS developed a clear and engaging communication style that emphasizes STRABAG’s commitment to sustainable, people-centric real estate solutions. Through a mix of concise, impactful language and well-crafted messaging, the rebrand helps position STRABAG as a leader in responsible and innovative urban development.

Additionally, the project included the redesign of STRABAG Real Estate’s digital presence. FERRAS optimized the website experience to be user-friendly and visually cohesive, allowing potential clients and partners to easily navigate through STRABAG’s extensive portfolio and learn about its project approach. This digital overhaul not only improved usability but also showcased STRABAG Real Estate’s projects in a way that reflects the company’s high standards and forward-looking vision.

The rebranding was completed with a comprehensive brand guide, ensuring consistency across all touchpoints and empowering the STRABAG team to communicate with clarity and confidence. FERRAS's work with STRABAG Real Estate highlights the power of a well-crafted brand identity to inspire trust, communicate vision, and support a company’s continued growth and success in a competitive market.

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