My Anime Design

The online store of a start-up clothing company was made famous by Google SEA and increased purchases.

Traffic Increase: 678%
Conversion Uplift: 377%
ROAS: 3.12

Mission

My Anime Design creates products that inspire anime, manga, and cosplay fans. But the brand is still hardly known except for trade fair appearances. Our goal was to change that and establish My Anime Design as a brand, especially in the search environment.

Implementation

Together with My Anime Design we analyzed the current situation and set the course for a goal-oriented Google SEA campaign.

Measuring success

The success of the campaign was measured using Google Analytics and Google Ads Insights.

Result

Through detailed target group-personality analyses and a fine-grained keyword strategy paired with personalized ad texts, the enormous success of the campaign became apparent after only a short time. My Anime Design was able to increase the traffic of the website by 678% compared to the previous month. The brand became better known and potential customers became familiar with MAD. Many took the chance to convince themselves of the brand and its products by placing an order. This is well reflected in the further results of the campaign.

377% Conversion Uplift
3.12 ROAS

Link

https://www.elirius.com/portfolio/my-anime-design

Recommendations

„Through the consulting and analysis of our first SEA campaign, we have achieved and learned a lot. We were even able to measurably optimize products based on the results. My Anime Design has gained lasting awareness. We were able to win and satisfy many new customers. The very positive ROAS has put us in the position to grow our business even further.“ - Mirco Suerbier, CEO, My Anime Design

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