Client Overview:
Dr. Amar Sarin is a renowned orthopedic surgeon in Delhi, specializing in limb lengthening, Ilizarov technique, bone deformity correction, and non-union surgeries. While his expertise is world-class, his online visibility was not reflecting the same. That’s where Dtroffle stepped in to craft a data-driven, content-focused SEO strategy.

Initial Challenges:
When we started, DrSarin.in had minimal organic keyword rankings, low visibility in Google Search, and limited engagement across key service pages. Despite a steady volume of traffic (~2,500 daily visits), bounce rates were high and average session duration was low, suggesting poor content relevance and user experience.

SEO Goals:

Improve keyword rankings for high-intent searches like “limb lengthening surgery India”
Drive organic traffic from both domestic and international patients
Position Dr. Sarin as a thought leader in orthopedic reconstruction

Our Strategy:

In-Depth Keyword Research: We identified low-competition, high-conversion keywords focused on surgery types, recovery time, cost, and risks.
Content Revamp: Service pages were rewritten with better structure, clarity, and medical accuracy. We added FAQs, internal links, and visual content to retain readers.
Technical SEO Fixes: Site speed was optimized, mobile responsiveness was improved, and schema markup was added to enhance rich results visibility.
Blog & Authority Building: Informational blogs addressed common patient concerns like “Is limb lengthening painful?” or “Ilizarov vs external fixators.” This helped capture long-tail traffic and increased dwell time.
Local & Global SEO: We optimized the Google Business Profile, gained patient reviews, and targeted location-based queries to dominate “Delhi” and “India”-specific searches.

Results (Last 16 Months):

Total Clicks: 35.2K
Total Impressions: 5.69 million
Average CTR: 0.6%
Average Position: 9.9

Our efforts significantly boosted visibility in search engine results pages (SERPs), especially for niche and long-tail queries. Pages that once had no traction are now ranking on Page 1 of Google.

Conclusion:
Through strategic planning and consistent execution, DrSarin.in evolved into a powerful digital asset. By combining technical SEO with human-centric content and medical accuracy, we helped the brand earn trust, rank higher, and attract qualified leads. Dtroffle continues to support ongoing content growth, link-building, and conversion optimization for sustainable results.

Dtroffle Digital Marketing Company

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